Apple Considers AI Search Engines to Replace Google in Safari
Apple may replace Google Search in Safari with AI tools like Perplexity and ChatGPT. A move that could redefine the future of online search.
Eddy Cue reveals Apple’s exploration of Perplexity, ChatGPT, and Claude as AI search alternatives amid declining traditional queries
Apple Tests AI Search Amid Google Antitrust Trial
Apple is seriously exploring the idea of replacing Google Search with AI-powered alternatives such as Perplexity, ChatGPT, and Anthropic Claude in its Safari browser. This revelation came from Eddy Cue, Apple’s Senior Vice President of Services, during his testimony in the ongoing U.S. antitrust trial against Google.
Currently, Google pays Apple around $20 billion annually to remain the default search engine in Safari. However, according to Cue, Safari recently saw its first drop in search volume in 22 years, largely due to users shifting to generative AI tools like ChatGPT for more interactive and instant answers.
AI Search Offers a New Way to Access Information
Unlike Google’s link-based format, AI search tools deliver direct, contextual answers with sourced citations. Research shows users save up to 35% more time using Perplexity versus Google. Additionally, 70% of respondents report greater satisfaction when using AI for complex queries.
With its ad-free experience and strong emphasis on privacy—both key Apple values—AI search aligns well with Apple’s strategic direction. The company is also in talks to integrate both OpenAI and Google Gemini technologies into future iOS versions.
Major Impact on Google and Global Markets
This shift has rattled markets. Alphabet’s stock plunged 9%, wiping out over $150 billion in market capitalization. Apple’s stock also dipped slightly, but investors are eyeing new revenue streams through premium AI search subscriptions.
If just 5% of Safari users subscribe to a $20/month AI search service, Apple could potentially generate $1 billion in monthly revenue. This marks a major inflection point in the tech race—from search engine dominance to the future of intelligent browsing.
Apple’s potential move to integrate AI search could be revolutionary, transforming Safari into the world’s first generative browser. It represents not only a leap in user experience but also a direct challenge to Google’s monopoly in online search. Apple appears ready to embrace a new era of personalized, private, and real-time information discovery.
