Bing Search Fails to Break Google’s Dominance in 2025
Despite adopting advanced AI, Bing’s market share still lags far behind Google, which dominates nearly 90% of the global search engine market.
Google Remains Supreme, Bing Still Trails Behind
In 2025, Google Search continues to lead the global search engine market with a commanding 89.66% share. Meanwhile, Microsoft’s Bing holds only 3.88%, despite integrating advanced AI technology like ChatGPT into its search system. Google’s dominance remains unshaken amidst rapid tech shifts.
Search Engine Competition Still One-Sided
In the United States, Google’s grip slightly loosens with an 88.01% share, giving Bing a modest 7.01%. Notably, Bing performs better in the desktop segment, capturing 17.21% market share. Still, the gap is too wide for Bing to pose a serious threat.
Bing’s AI Push Falls Short
Since early 2024, Bing has attempted to challenge Google by embedding powerful AI tools. However, results have been underwhelming. As of January 2024, Bing’s global market share stood at just 3.42%, reflecting slow growth despite technological upgrades.
The AI Trend: Not Yet a Disruptor
Some analysts believe AI-powered search tools like Perplexity and ChatGPT are beginning to pressure Google. Apple even noted a slight dip in Google search volumes on Safari. Yet, these trends aren’t strong enough—at least for now—to threaten Google’s dominant ecosystem.
